Fractional Chief Conversion Officer

The Conversion Hacker.
On your team.

You already paid for your traffic. I get the money out of it: more orders, bigger carts, more revenue from the exact same visitors. Conversion hacking for 18 years, €210M in added revenue, now on your team by the day. Fixed days per week, a fixed monthly fee, cancellable monthly.

€210M+added revenue for clients*
+34%average conversion uplift
18+ yearsin CRO
Request a slot

15 minutes, no strings. I will tell you honestly whether it fits.

Currently 3 of 3 slots open.
Jörg Dennis Krüger

Jochen Schweizer on working with Jörg Dennis Krüger.

You have traffic, a team and tools. What is missing is someone who decides.

Most stores do not fail for lack of ideas. They fail because nobody prioritises, tests and owns the number. That is exactly what a Chief Conversion Officer does. Very few stores can afford that role full time. So now you can book it by the day.

A roadmap, not a gut feeling

Where the money sits in your store, and in which order we go and get it.

A test programme with a system

Hypotheses, A/B tests (two variants compared head to head on real traffic), evaluation.

Leadership on your days

Your team gets priorities, decisions and pace.

What I have measured.

Case study Geschenke24 Geschenke24, revenue up fourfold.

Starting point: €250,000 monthly revenue, growth had stalled. What I did: radical, systematic testing along the entire purchase process. Result: €1M monthly revenue.

Case study Rockstar Nails Rockstar Nails, +20% revenue in 30 days.

Starting point: friction in the checkout process. What I did: targeted optimisation and removal of the barriers. Result: +20% revenue within one month.

Roles & projects
SixtRegiondoGeschenke24Rockstar NailsGutta ShopKettner EdelmetalleJDKRUEGER&COOveler
Sixt: owned conversion, usability and tracking for the global corporate websites. Regiondo: Head of Product Marketing, Performance Marketing and Conversion Optimization.

Three ways to have me on the team.

One day a week.

A fixed weekday, conversion roadmap, test programme, monthly memo to the management team. For stores from €100,000 monthly revenue. Four-week minimum, then cancellable monthly.

Recommended

Two days a week.

Everything in package one, plus team leadership on two days and a tighter cadence in the test programme. For stores growing or rebuilding. Four-week minimum, then cancellable monthly.

Conversion Sparring.

For startups and stores still being built: a fixed two-hour sparring session with me every week plus async access for questions. Three-month minimum.

Payment monthly in advance. Limited to 3 CCO slots and 4 sparring slots. I name the terms in the first call, matched to your store. Execution stays with your team, the steering is mine.

Request a slot 15 minutes, no strings, an honest answer.

Jörg Dennis Krüger auf der Bühne
Gold Stevie Award Top Experte 2026, Erfolg Magazin German Web Award 2022 Buch: Conversion-Boosting mit Website Testing

Who you are getting on the team.

Jörg Dennis Krüger, "The Conversion Hacker®". In CRO since 2006. Previously at Sixt and Regiondo, then founded JDKRUEGER&CO and the startup studio Oveler. Author, 1,000+ articles, speaker at OMR, DMEXCO and OMKB, podcast host since 2021. Multiple Gold Stevie winner.

From first enquiry to day one in under two weeks.

First call (15 min)

We work out whether your store and the role fit. If they do not, I say so.

Fit call (60 min)

Numbers, team, goals, terms. Afterwards you get a one-page start offer.

Day 1

Analytics access, kickoff with the team, a first priority list the same day.

Frequent questions.

What does it cost?

A fixed monthly fee per package, paid monthly in advance, cancellable monthly after the minimum term. I name the terms in the first call, matched to your store size and package.

How is this different from JDKRUEGER&CO?

There a system works on your store on a performance basis. Here I work personally inside your team, by the day, at a fixed fee. The two combine well.

What actually happens on a CCO day?

Analysis, prioritisation, test briefings, team steering, decisions. At month end a memo with numbers goes to the management team.

Do you handle implementation?

No. Implementation stays with your team or your agencies. Both of them get considerably faster.

How quickly can we start?

As soon as a slot is open, usually within two weeks.

Remote or on site?

Remote first. On-site days by arrangement, travel billed separately.

Currently 3 of 3 slots open.

If you want more revenue out of your traffic in 2026, this is the most direct route. And yes: this page is my craft. That is exactly how systematically I work on your store.

Request a slot

15 minutes, no strings, an honest answer.